The Korean Soybean Oil Masters program’s objective is to educate Korean end users and associated influencer groups such as food companies; bottled oil manufacturers; and the hotel, restaurant, and institutional (HRI) sector about the advantages of U.S. soybean oil, including its nutritional aspects; practical applications such as oxidation and fry life; how and where U.S. soybean oil is produced; and the sustainability of U.S. soybean production.